Using Stories to Sell: Mass Media Professor to Speak at Ad Club Meeting

10 Jan

Dr. Jack B. Zibluk, professor and chair of the department of mass media at Southeast Missouri State University, will give a multi-media presentation “Making a Narrative is as Easy as ABCE,” at the Tri-State Advertising & Marketing Professional’s meeting Tuesday, Jan. 22, at noon at the Port Cape Girardeau restaurant in downtown Cape Girardeau.

The presentation will provide simple guidelines on using storytelling techniques to help make more compelling presentations through words and pictures. “Narrative storytelling helps audiences understand information in education, advertising, marketing and communication. It grabs an audience and holds their attention,” says Zibluk.

Registration is required for the program. Cost is $12 for Tri-State AMP member, $15 for non-members and $10 for students.

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About the Presenter
Zibluk started as chair of the department in August. Originally from Ansonia, Conn., he worked as a newspaper writer and editor in New England before earning a Ph.D. in mass communications from Bowling Green State University in Ohio in 1998. For the last 19 years, he was a professor of journalism, specializing in photojournalism, at Arkansas State University in Jonesboro. His has also worked for National Geographic Magazine and the Memphis Commercial Appeal. He was the ethics columnist for News Photographer magazine, and his work has also appeared in Rolling Stone and the Chronicle of Higher Education. He won the National Press Photographers Association Garland Teacher of the Year award in 2005 and the Arkansas Scholastic Press Association’s Lemke Teacher of the Year award in 2008. He and his wife, Sara E. McNeil, live in downtown Cape Girardeau with their daughter Kate, a 7th grader at St. Mary Cathedral School.