Tri-State Advertising & Marketing Professionals (AMP) recognized the best in local advertising creativity at the annual ADDY® Awards Show on Friday, March 1.
More than 160 print, interactive, broadcast and multi-media advertising projects, all created, published or aired in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets between January 1 and December 31, 2012, were considered in this year’s competition. Of those entries, Tri-State AMP presented 11 Gold ADDY awards, 15 Silver ADDY awards, and 17 Bronze ADDY recognitions to professionals and 25 Student ADDY Awards to students from Southeast Missouri State University in Cape Girardeau and Southern Illinois University in Carbondale, Ill.
A new award, Judges Choice, was presented to the Southeast Missourian/Rust Media for its Port Cape Girardeau Campaign. The judges unanimously selected the entry, which received a Silver ADDY, as deserving of special recognition.
Two professional “Best of Show” recognitions were also awarded. In the print division, to The Wright Group of Perryville, Mo., for RM COCO brochure produced for RM COCO. In the broadcast/multimedia division, to Red Letter Communications of Cape Girardeau for STIHL Built in America Campaign done for STIHL Inc. The student Best of Show was awarded to AR 416 students from Southeast Missouri State University for MAPC Integrated Campaign.
Local gold ADDY winners are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY competition. The district judging will be conducted in March and includes entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. District 9 winners will be eligible for the ultimate competition, the national ADDY, presented in June every year by AAF. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.
Tri-State AMP also announced the media sponsors of the 2013 “Advertising for a Cause” grant. Sixteen regional media companies (KBSI/WDKA-TV, KFVS/WQWQ-TV, WPSD-TV, WSIL/KPOB-TV, Charter Media Southeast Missouri, Poplar Bluff City Cable, C106FM, FOX Radio Group, River Radio-Cape Girardeau, Withers Radio Group, KYMO, Pollack Broadcasting Group, Bootheel Signs, DSW Signs, Andrew Chronister Video Production and Red Letter Communications) have pledged to donate $10,000 each in production and placement services to fund the grant, which will feature a multi-media public service campaign for a deserving local public service organization. Applications for the grant are available here.