Advertising for a Cause

Tri-State Advertising & Marketing Professionals (AMP) is accepting applications from non-profit organizations in southeast Missouri, southern Illinois and western Kentucky for the 2011 Advertising for a Cause grant. The grant will provide advertising assistance, production and media placement valued at $90,000 for one regional public service organization.

Nine regional media companies (FOX Radio, River Radio, Withers Broadcasting, KBSI, WSIL, Charter Media – Southeast Missouri, Poplar Bluff City Cable, DSW Signs and Red Letter Communications) have donated their production and placement services to fund the grant, which will be coordinated by Tri-State AMP. Once a recipient is selected, a multi-media public service campaign will be developed and implemented, covering a five-state service area.

Eligible organizations must service Tri-State AMP’s membership area. Applications must be received by April 20.

2011 Advertising for a Cause Application

Our community service committee will review all applications and select three finalists, who will be asked to make a verbal presentation to the Tri-State AMP Board of Directors on May 3 in Cape Girardeau.

The Advertising for a Cause grant débuted in 2009 when four local media organizations donated $40,000 worth of creative production and media placement to be used for a worthwhile public service campaign with potential to deliver tangible results. Tri-State AMP selected Big Brothers/Big Sisters of Eastern Missouri as the first recipient, with a goal of matching at least 10 percent of their 100 participants with a Big Brother or Big Sister. The campaign resulted in 58 total matches, as well as 16 new Big Brother volunteers and 52 Big Sister inquiries – far exceeding the stated goal. Tri-State AMP received the American Advertising Federation’s National Club Achievement Award for its role in this important public service campaign.