On May 24, 2013, Tri-State Advertising & Marketing Professionals (AMP) awarded Court Appointed Special Advocates (CASA) and the SEMO Area Agency on Aging (AAA) the $160,000 Advertising for a Cause grant established to provide advertising assistance, production and media placement for regional public service organizations.
CASA makes a difference in children’s lives by providing juvenile justice advocacy for children of abuse and neglect at no charge. Last year, 600 children located in 13 counties across southeast Missouri, southern Illinois and western Kentucky were represented, but 1,000 children did not. The organization’s goal through the media grant is to reach as many of those children as possible. CASA volunteers are well-trained and assigned one or two cases to allow them to develop a connection with the child, represent the child’s best interest and monitor the case until the child is placed in a safe, permanent home.
The SEMO Area Agency on Aging provides a variety of services to those age 60 years and older at no charge. Services include nutrition programs, information and assistance, advocacy, in-home services, transportation, legal and counseling services, adult day care and more, provided through 33 senior centers. The agency works in 18 counties to help older Missourians lead healthy and independent lives. The agency’s goal with the media grant is to reach at least one in four of the 87,000 seniors in their service area, adding another 4,500 individuals served; to deliver an additional 80,000 meals; and to increase the number of “Medicaid Boot Camps” from 12 to 18.
Sixteen regional media companies have donated $10,000 each for production or placement services to fund the $160,000 grant divided between the two agencies and coordinated by Tri-State AMP. The media partners will develop and implement a multi-media public service campaign for both non-profits. Tri-State AMP received applications from 35 regional public service organizations throughout the group’s three-state service area before selecting CASA and SEMO AAA as the 2013 recipients.
The Advertising for a Cause grant débuted in 2009 when four local media organizations donated $40,000 worth of creative production and media placement to be used for a worthwhile public service campaign with potential to deliver tangible results. Tri-State AMP received the American Advertising Federation’s National Club Achievement Award for its role in the resulting public service campaign. Today, the number of media organizations participating in Advertising for a Cause has tripled and the donated amount is four times higher than the original grant.
The following media/marketing companies, listed by category, are the donating sponsors for the grant with each contributing $10,000 of exposure or creative services:
- Charter Media Southeast Missouri
- Poplar Bluff City Cable
RADIO STATION GROUPS
- FOX Radio Group
- River Radio-Cape Girardeau
- Withers Radio Group
- The Pollack Broadcasting Group
OUTDOOR DISPLAY COMPANIES
- Bootheel Signs
- DSW Signs
- Red Letter Communication
- Andrew Chronister Video