Learn about impactful marketing and advertising communications in an interactive forum with Elizabeth Shelton of Write Results Marketing during Tri-State AMP’s monthly lunch meeting. Networking begins at 11:30 am and lunch and the speaker will start at noon.

Get All Shook Up and learn something from the King of Rock ‘n Roll at Tri-State AMP’s April luncheon “What Elvis Taught Me About Branding” featuring Trace Hallowell, founder and brand stratigist at Tactical Magic, a Memphis-based agency specializing in brand identity.

Networking begins at 11:30 am and lunch and the speaker will start at noon.

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Despite a sluggish economy, corporations are pooling their resources together like never before to tackle important social and environmental issues. From bullying to redesigning packaging to make a difference, there was no shortage of bold moves by brands to address societal needs this last year.

In this session, you will learn about key trends that are important to consumers, and the innovative marketing campaigns that have been developed by companies and their nonprofit partners to address these important issues. As marketers and agencies who advise clients on creative ways to build brand loyalty, these trends reflect what’s hot now and what companies are doing to build brand trust.

Networking begins at 11:30 am and lunch and the speaker will start at noon.

Nearly 140 print, interactive, broadcast and multi-media advertising projects, all created, published or aired in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets between January 1 and December 31, 2011, were considered in this year’s competition. Of those entries, Tri-State AMP presented 10 Gold ADDY awards, 16 Silver ADDY awards, and 12 Bronze ADDY recognitions. Eight Student ADDY Awards were presented to marketing and design students from Southeast Missouri State University in Cape Girardeau.

The professional “Best of Show” recognitions were awarded in the following categories: Print – Creative Instinct of Jackson, Mo., for Rust & Martin brochure produced for Rust & Martin; Interactive – Red Letter of Cape Girardeau for STIHL BR 200 Web Commercial produced for STIHL, Inc.; Broadcast/Mixed Media – The Roberts Group of Waukesha, Wis., for Pink Up Cape Videos produced for Saint Francis Medical Center. The student Best of Show was awarded to AR 417/MK 343 Fall 2011 Students at Southeast Missouri State University for Around Town Brochure 1.

Local gold ADDY winners are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY competition. Hosted by Tri-State AMP for the first time, the district judging will be conducted in March and includes entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. District 9 winners will be eligible for the ultimate competition, the national ADDY, presented in June every year by AAF. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

During the event, Tri-State AMP presented Paul Walker of the Southeast Missourian newspaper with the American Advertising Federation’s (AAF) Silver Medal Award. The Silver Medal award was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Walker has been in the advertising business for the past 45 years and is considered the “founder” of agency support to local businesses. He has won numerous, local, state, national, and international awards for creating and executing advertising ideas. From the Caxton Agency he founded in the 1960s, to radio and television advertising sales, to specialized publications, Paul’s brand of loyal customer service is as much a calling card as his many years of experience in the ever-changing business of advertising.

Previous Tri-State AMP Silver Medal honorees are: Bill “Cousin Carl” Anderson, Mike Tenholder, Gary Rust, Charles and Judy Wiles, Wes Wade, Jim Riley and Brian Young.

Tri-State AMP also recognized the media sponsors of the 2011 “Advertising for a Cause” grant. Ten regional media companies (FOX Radio, Mississippi River Radio, Withers Broadcasting, KBSI Fox 23, WSIL TV-3, Charter Media – Southeast Missouri, Poplar Bluff City Cable, DSW Signs, Bootheel Signs and Red Letter Communications) donated $10,000 each in production and placement services to fund the grant, which featured a multi-media public service campaign for the Southeast Missouri Food Bank covering a five-state service area. As a result of the campaign, the SEMO Food Bank saw an 85 percent increase in donation, more than tripled the number of volunteers, and distributed food to more than twice as many families as before.

Complete list of ADDY winners 

SALES PROMOTION

• Silver ADDY® Award – Sabona 2011 Display Line Catalog by Horizon Media Group for Sabona of London, Inc.
• Silver ADDY® Award – Northeast STIHL Arctic™ Poster by Red Letter for Northeast STIHL
• Silver ADDY® Award – STIHL Southeast On-Site Service by Red Letter for STIHL Southeast

COLLATERAL MATERIAL

• Silver ADDY® Award – Saint Francis Medical Center 2011 Annual Report by The Roberts Group for Saint Francis Medical Center
• Gold ADDY® Award and Best of Show, Print – Rust & Martin Brochure by Creative Instinct for Rust & Martin
• Bronze ADDY® Award – Reflections of Missouri by Acclaim Press, Inc.
• Gold ADDY® Award – Saint Francis Medical Center New Physician Reception Invitation by The Roberts Group for Saint Francis Medical Center
• Bronze ADDY® Award – Announcing Xander Trio by Paraplu Group, LLC for Marco and Leeann Otten

DIRECT MARKETING

• Silver ADDY® Award – The Source Yoga ‘N More Yoga Mat Business Card by BOLD Marketing for The Source – Yoga ‘N More
• Bronze ADDY® Award – Southeast Cancer Center Seed Packet by Red Letter for SoutheastHEALTH

OUT-OF-HOME

• Silver ADDY® Award – Saint Francis Medical Center Urgent Care Things Happen Billboard by The Roberts Group for Saint Francis Medical Center
• Bronze ADDY® Award – Northeast STIHL Trailer Graphics by Red Letter for Northeast STIHL
• Gold ADDY® Award – Southeast Cancer Center Window by Red Letter for SoutheastHEALTH

NON-TRADITIONAL ADVERTISING

• Bronze ADDY® Award – The Source – Yoga ‘N More Campaign by BOLD Marketing for The Source – Yoga ‘N More

INTERACTIVE MEDIA

• Bronze ADDY® Award – Q20 Website by The Wright Group for QMaxx Products
• Gold ADDY® Award – We Are Relentless Website by Relentless, Inc.
• Gold ADDY® Award – Rust & Martin Flash Website by Creative Instinct for Rust & Martin
• Bronze ADDY® Award – Davis Outdoors Website by Horizon Media Group for Davis Outdoors
• Silver ADDY® Award – Rust & Martin HTML5/Mobile Website by Creative Instinct for Rust & Martin
• Bronze ADDY® Award – STIHLusa.com Homepage Tour de Trees by Red Letter for STIHL, Inc.
• Gold ADDY® Award and Best of Show, Interactive – STIHL BR 200 Web Commercial by Red Letter for STIHL, Inc.

RADIO

• Silver ADDY® Award – What The Hail? Commercial by Mississippi River Radio for Kosmetic Kar Doctor

TELEVISION

• Bronze ADDY® Award – SoutheastHEALTH “Every Employee” by Red Letter for SoutheastHEALTH
• Silver ADDY® Award – Saint Francis Medical Center Medical Minute Extra Commercial by The Roberts Group for Saint Francis Medical Center
• Gold ADDY® Award and Best of Show, Mixed Media – Saint Francis Medical Center Pink Up Cape Commercial by The Roberts Group for Saint Francis Medical Center
• Silver ADDY® Award – Southeast Cancer Center “Voices” Campaign by Red Letter for SoutheastHEALTH

MIXED/MULTIPLE MEDIA

• Silver ADDY® Award – Q20 Campaign by The Wright Group for QMaxx Products
• Gold ADDY® Award – Praise the Lard Barbecue Cook-off by Silkworm, Inc. for 17th Street Bar & Grill
• Gold ADDY® Award – Southeast Cancer Center Launch by Red Letter for SoutheastHEALTH

ADVERTISING FOR THE ARTS & SCIENCES

• Bronze ADDY® Award – The Carson Center Website by Horizon Media Group for The Carson Center

PUBLIC SERVICE

• Bronze ADDY® Award – United Way’s United We Rock NYE Invitation by BOLD Marketing for United Way of Southeast Missouri
• Gold ADDY® Award – ManExam PSA by Red Letter for ManExam Coalition for Testicular Cancer

ADVERTISING INDUSTRY SELF-PROMOTION

• Silver ADDY® Award – BOLD Marketing Business Card by BOLD Marketing
• Bronze ADDY® Award – BOLD Marketing Report by BOLD Marketing

ELEMENTS OF ADVERTISING

• Silver ADDY® Award – SoutheastHEALTH Facility Illustrations by Red Letter for SoutheastHEALTH
• Silver ADDY® Award – CASE IH Golden Harvest Photo by Relentless, Inc.
• Silver ADDY® Award – The Tailor Institute Video by Relentless, Inc. for The Tailor Institute
• Silver ADDY® Award – The Greene Outdoors Video by Relentless, Inc.

STUDENT ADDY Categories

• Student Gold ADDY® – Red Svn Branding by Angela Hayden for Southeast Missouri State University
• Student Gold ADDY® and Student Best of Show – Around Town Brochure 1 by AR 417/MK 343 Fall 2011 Students for Southeast Missouri State University
• Student Silver ADDY® – Character Poster Campaign by Angela Hayden for Southeast Missouri State
• Student Bronze ADDY® – Historic Glenn House Website 2 by GM320/MK343 Spring 2011 Students for Southeast Missouri State University
• Student Silver ADDY® – Southeast Arrow Mobile Application by Angela Hayden for Southeast Missouri State University
• Student Silver ADDY® – Pitbull Music Video by GM385 Fall 2011 Students for Southeast Missouri State University
• Student Bronze ADDY® – Mazda 5 Commercial by MK343 Fall 2011 Students for Southeast Missouri State University
• Student Silver ADDY® Grunge & Glamour Photo by Angela Hayden for Southeast Missouri State University

Nearly 140 professional and student entries in all media, including print, broadcast, out-of-home and public service advertising, were judged by a distinguished panel of advertising and creative executives for advertising excellence.

Winners of the ADDY Awards are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY Awards conducted in March. The District 9 winners are then eligible for the ultimate competition, the national ADDY, presented in June every year by the American Advertising Federation. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

During the event, Tri-State Advertising & Marketing Professionals (AMP), the local competition sponsor, will also introduce the winner of the American Advertising Federation’s Silver Medal Award, which honors an individual who has made outstanding contributions to the advertising and marketing professions, as well as his or her local community.

Tickets are available online here. Individual tickets are $30 each and a corporate table of eight is $325. Corporate tickets feature prime reserved seating, recognition of your company or organization, and free cocktail drink vouchers for each attendee. Please email Tri-State AMP with any questions.

The AAF’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

The nomination form is available here and must be mailed to Tri-State AMP at PO Box 541, Cape Girardeau, MO 63702-0541 or emailed to info@tristateamp.com.

Past Silver Medal recipients include “Cousin Carl” Anderson of KWKZ, Mike Tenholder of The ImageMaker, Gary Rust of Rust Communications, Charles and Judy Wiles of Southeast Missouri State University, Wes Wade formerly ofHorizon Screen Printing, Jim Riley of Red Letter Communications, and Brian Young of River Radio.

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Loudon currently works in Birmingham, Ala., as central director of business development for GoVote.com, the biggest political website in the world. He is also a principal at Legacy Group, Inc., a strategic marketing and communications firm based in St. Louis. Prior to these roles, Loudon was the youngest member to serve in the Missouri State Senate, where he developed a reputation for creative thinking and problem solving. During his tenure, Loudon is credited for the rewrite and overhaul of Missouri’s workers compensation law and the landmark parental consent law. Currently, Missouri is the only state to extend this protection.

“Tri-State AMP is delighted to welcome such a distinguished speaker to our monthly luncheon,” says Emily Sikes, Tri-State AMP president. “Our membership consists of local communications professionals, as well as college students, who want to advance their skills and knowledge through our networking meetings and speakers such as Mr. Loudon allow them to hear timely, informative topics without traveling out of the area.”

The monthly luncheons are held the fourth Tuesday of each month from 11:30 am to 1 pm at Port Cape Girardeau, 19 North Water Street in Cape Girardeau. The cost is $12 for members, $15 for non-members and $10 for students. Luncheon tickets are required and may be purchased here. For more information, please email Tri-State AMP.

Tri-State AMP’s ADDY Awards Competition recognizes exceptional advertising created in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets. The ADDY Awards honor advertising excellence in all media including print, broadcast, out-of-home and public service advertising.

All entries must be received by 4 p.m. on January 12 at Concord Printing, 301 Broadway in Cape Girardeau. Entry fees are $48 for members of Tri-State AMP, $58 for nonmembers and $32 for students. 

A distinguished panel of advertising creative executives will gather in Cape Girardeau the weekend of January 21 to select the winners from an anticipated 120 entries. To be eligible for consideration of an ADDY, all work must have been published or aired between January 1 and December 31, 2011.

Tri-State AMP will honor the ADDY Awards winners during a gala on February 24 at The Plaza by Ray’s in Cape Girardeau. Winners of the ADDY Awards are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY Awards conducted in March. The District 9 winners are then eligible for the ultimate competition, the national ADDY, presented in June every year by the American Advertising Federation. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

The local ADDY Awards Competition is sponsored by the Tri-State AMP, a member association comprised of advertising and media professionals. Get more information or submit entries here.

Tri-State Advertising & Marketing Professionals is a non-profit organization made up of communications professionals in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., areas. The organization seeks to provide and promote a better understanding of the functions and value of advertising; apply the skills, creativity and energy of the advertising industry in solving social problems; advance the standards of advertising through voluntary self-regulation; and promote good fellowship and free exchange of ideas. Tri-State AMP is affiliated with the American Advertising Federation and the Ninth District, AAF.

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Either way, you’re invited! Please join Tri-State Advertising & Marketing Professionals for our annual Holiday Party, featuring good food, great games and even better company. Don’t be a grinch – see you at the party!
Click below to RSVP by December 7.

The lunch program will be at noon at Port Cape Girardeau in downtown Cape Girardeau. Cost for club members is $12 and may be billed, paid at the door or paid online. Student Ad Club members receive a discount and first-time guests are free.