March 27: Intro to Digital “Funnel” Marketing

On March 27, Tri-State will host an educational luncheon for marketing professionals: Intro to Digital Funnel Marketing, hosted by Michael Baxter, Creative Director at Digital Fire Online Marketing Company.

As the digital landscape continues to evolve, marketing professionals can sometimes struggle to know which platforms are relevant to their business objectives – and what messages are most appropriate for those platforms. Often, marketers are left with choosing online platforms because “that’s what everyone else is doing.”

The Digital Funnel method of online marketing is designed to connect those platforms into a single cohesive strategy. This luncheon will demonstrate how to build an online campaign that puts emphasis on the customer journey, maximizing conversion potential. The event is presented by Michael Baxter, Creative Director at Digital Fire Online Marketing Agency. Michael has over 10 years of experience in digital marketing.

The idea of the marketing funnel is not a new one. Many marketers are familiar with its concept and already apply its principles to their traditional marketing efforts. This luncheon will reframe the funnel principle for digital marketing, covering which platforms and messages are most effective at the top of the funnel, the middle and the bottom.

Registration is required for this event. Admission for members is $15 ($12 for students) and $20 for non-members.

 

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