Archive by Author

Write Results With Elizabeth Shelton – May Lunch Meeting

16 May

How much do words matter?

Learn about impactful marketing and advertising communications in an interactive forum with Elizabeth Shelton of Write Results Marketing during Tri-State AMP’s monthly lunch meeting. Networking begins at 11:30 am and lunch and the speaker will start at noon.

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ELIZABETH SHELTON
Marketing Communications has been Elizabeth Shelton’s field for more than twenty years. Her experience includes working for advertising and public relations agencies, in corporate marketing, and as a successful consultant to numerous small businesses and corporations like Coca Cola Enterprises, Hiram Walker International Liqueurs, Showtime Networks, Fleishman-Hillard International Communications, Internet Security Systems, and several nonprofits. The owner of Write Results Marketing, a marketing communications consultancy, Shelton helps businesses grow by helping them communicate with the people important to their growth.

April Meeting: “What Elvis Taught Me About Branding”

19 Apr

Get All Shook Up and learn something from the King of Rock ‘n Roll at Tri-State AMP’s April luncheon “What Elvis Taught Me About Branding” featuring Trace Hallowell, founder and brand stratigist at Tactical Magic, a Memphis-based agency specializing in brand identity.

Networking begins at 11:30 am and lunch and the speaker will start at noon.

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TRACE HALLOWELL
Trace founded Tactical Magic in 2001. A twenty-five year veteran of the advertising business, his creative branding work has received numerous international honors and has been published in books, magazines, and college textbooks. Clients served include First Tennessee, Fulmer Helmets, McDonald’s, Thomas & Betts and Valvoline.

Monthly Luncheon – March 2012

16 Mar

Tri-State AMP welcomes Tracey L. Beeker of BE MORE Consultants as guest speaker on Tuesday, March 27, during the club’s monthly luncheon. The luncheon will take place at Port Cape Girardeau from 11:30 am to 1 pm and is open to the public. Tickets are $12 for members, $15 for non-members and $10 for students. First time guests are free.

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Despite a sluggish economy, corporations are pooling their resources together like never before to tackle important social and environmental issues. From bullying to redesigning packaging to make a difference, there was no shortage of bold moves by brands to address societal needs this last year.

In this session, you will learn about key trends that are important to consumers, and the innovative marketing campaigns that have been developed by companies and their nonprofit partners to address these important issues. As marketers and agencies who advise clients on creative ways to build brand loyalty, these trends reflect what’s hot now and what companies are doing to build brand trust.

Networking begins at 11:30 am and lunch and the speaker will start at noon.

Tracey L. Beeker currently serves as chief strategist at BE MORE Consultants, a marketing and communications agency specializing in social marketing and strategic philanthropy. Beeker previously held the position of account director at Barkley, a full-service advertising agency where she was responsible for corporate communications and cause branding for the SONIC Drive-In account and Shawnee Mission Medical Center.
She is passionate about helping nonprofits succeed and enhancing communities and offers insight and inspiration to “be more” on her blog: www.bemoreblog.wordpress.com.