ADDYs

The local ADDY program is the first step in the American Advertising Federation (AAF) annual ADDY competition in which 60,000 advertising entries are submitted in hopes of winning a coveted ADDY. On the local level, more than 120 professional and student entries from Tri-State AMP members were judged in 2011 and nearly 40 ADDY Awards were presented at the annual awards banquet.

Gold ADDY winners are automatically forwarded to the AAF’s District 9 ADDY competition. The entire process culminates with the AAF’s National ADDY Gala each year in June.

Tri-State AMP honored the ADDY Award winners during a gala on February 24 at The Plaza by Ray’s in Cape Girardeau. Winners of the ADDY Awards are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY Awards conducted in March. The District 9 winners are then eligible for the ultimate competition, the national ADDY, presented in June every year by the American Advertising Federation. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

Learn more at www.aaf.org

ADDY Archives

2010 ADDY Video – February 18, 2011