ADDYs

The local ADDY program is the first step in the American Advertising Federation (AAF) annual ADDY competition in which 60,000 advertising entries are submitted in hopes of winning a coveted ADDY. On the local level, more than 120 professional and student entries from Tri-State AMP members were judged in 2011 and nearly 40 ADDY Awards were presented at the annual awards banquet.

Gold ADDY winners are automatically forwarded to the AAF’s District 9 ADDY competition. The entire process culminates with the AAF’s National ADDY Gala each year in June.

ADDY entry deadline is January 12, 2012. This year’s ADDY banquet will be held Friday, February 24.

All entries must be received by 4 p.m. on January 12 at Concord Printing, 301 Broadway in Cape Girardeau. Entry fees are $48 for members of Tri-State AMP, $60 for nonmembers and $32 for students.

A distinguished panel of advertising creative executives will gather in Cape Girardeau the weekend of January 21 to select the winners from an anticipated 120 entries. To be eligible for consideration of an ADDY, all work must have been published or aired between January 1 and December 31, 2011.

Tri-State AMP will honor the ADDY Awards winners during a gala on February 24 at The Plaza by Ray’s in Cape Girardeau. Winners of the ADDY Awards are eligible to compete in the second level of the three-tiered ADDY Awards Competition, the District 9 ADDY Awards conducted in March. The District 9 winners are then eligible for the ultimate competition, the national ADDY, presented in June every year by the American Advertising Federation. As a three-tiered national competition with 60,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

Learn more at www.aaf.org

ADDY Archives

2010 ADDY Video – February 18, 2011