One hundred and twenty-nine print, digital, and multi-media advertising projects, all created, published or aired in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets between January 1 and December 31, 2016, were considered in this year’s competition. Of those entries, Tri-State AMP presented Gold, Silver and Bronze ADDY Awards to professionals and Southeast Missouri State University students in Cape Girardeau.
Three professional “Best of Show” recognitions were also awarded; in the print division, to Rustmedia for “Downtown Cape Branding.” In the digital division, a Best of Show ADDY was awarded to Southeast Missouri State University for its “The Talking Booth” video. In the cross platform division, the Best of Show went to Rustmedia of Cape Girardeau, for “Life Without.” The student Best of Show was awarded for “Parengo Coffee Packaging,” a group project as part of Southeast’s MK449/AR416 course. The project pairs marketing and art students together to create ad strategies and creative for real businesses.
Also recognized during the evening was Chris Edmonds, founder and president of Element 74. Edmonds was honored with the American Advertising Federation’s Silver Medal Award, which recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
Edmonds founded Element 74 in 2000, when the Internet was still just a fad. He had a vision to harness the power of the Internet, using it to help businesses share their services, stories and goals with beautifully designed and well-crafted websites. Nearly 17 years later, he has grown the team to include more than 20 inventive minds who are a unique hybrid of both creative and technical talent. Edmonds is also known for his leadership and support, serving on the Cape Girardeau Chamber of Commerce Board of Directors, The Chateau Girardeau Board of Directors and Executive Committee, and Beacon Health Board of Directors. He also has a heart and passion for international ministry work in both Swaziland, Africa and Haiti.
Local gold AAA winners are eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the District 9 competition. The district judging will be conducted in March and includes entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. District 9 winners will be eligible for the ultimate competition, the national ADDY, presented in June every year by AAF. As a three-tiered national competition with 40,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.
Tri-State Advertising & Marketing Professionals is a non-profit organization made up of communications professionals in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., areas. The organization seeks to provide and promote a better understanding of the functions and value of advertising; apply the skills, creativity and energy of the advertising industry in solving social problems; advance the standards of advertising through voluntary self-regulation; and promote good fellowship and free exchange of ideas. Tri-State AMP is affiliated with the American Advertising Federation and the Ninth District, AAF.