March Luncheon – Advertising and Marketing to Female Customers

16 Mar

Women make up 85 percent of the world’s buying power, and the March 28 program of the Tri-State Advertising & Marketing Professionals will take a look at what it takes to reach them, local opportunities to do so, and proven methods that get responses. From national campaigns to movements such as Lean In, businesses aren’t just trying to appeal to women but to wholly look at the customer experience from the female perspective.

A panel of area professionals will discuss the background and growth of local events, publications and programs targeting women.

The lunch and program will be held at Dexter BBQ in Cape Girardeau. Lunch starts at 11:30 a.m., with the program beginning at noon. Registration cost for the program, including lunch, is $15 for Tri-State AMP members, $20 for non-members and $12 for students. Register online at

Tri-State AMP hosts monthly lunch programs for club members and community guests. Held in Cape Girardeau, Mo., the informative and entertaining programs feature professionals from all areas of the advertising and marketing fields.