Women make up 85 percent of the world’s buying power, and the March 28 program of the Tri-State Advertising & Marketing Professionals will take a look at what it takes to reach them, local opportunities to do so, and proven methods that get responses. From national campaigns to movements such as Lean In, businesses aren’t just trying to appeal to women but to wholly look at the customer experience from the female perspective.
A panel of area professionals will discuss the background and growth of local events, publications and programs targeting women.
- Amanda Lincoln is director of development for the Southeast Missouri University Foundation and co-founder of the University’s Power of Women Expo & Luncheon designed to engage women in philanthropy and network them with young women at Southeast. She was also co-chairwoman of the Zonta Woman of Achievement Luncheon, one of the oldest programs recognizing women and their contributions in Cape Girardeau.
- Donna Denson has more than 20 years of experience working with businesses. She’s advertising director for Rust Communications and Southeast Missourian and works directly with Flourish magazine and the upcoming Flourish Women’s Summit.
- Kathy Bertrand is a 33-year banking veteran and community bank president for First Midwest Bank, overseeing its construction while developing the new brand. A board member for numerous organizations, Bertrand was also one of the founding members of the Cape Girardeau Chamber Women’s Network.
The lunch and program will be held at Dexter BBQ in Cape Girardeau. Lunch starts at 11:30 a.m., with the program beginning at noon. Registration cost for the program, including lunch, is $15 for Tri-State AMP members, $20 for non-members and $12 for students. Register online at tristateamp.eventbrite.com.
Tri-State AMP hosts monthly lunch programs for club members and community guests. Held in Cape Girardeau, Mo., the informative and entertaining programs feature professionals from all areas of the advertising and marketing fields.