Tom Logue, president of Message Factors, will be the guest speaker at Tri-State Advertising & Marketing Professional’s meeting on Tuesday, March 25 at 11:30 am at Port Cape Girardeau in downtown Cape Girardeau.
The presentation, “Do These Jeans Make Me Look Fat: How to Get Better Information and Make Better Decisions,” is geared towards professionals in marketing, advertising, and communications and will provide straightforward tips to ensure that you’re talking to the right people, asking the right questions, and getting the best possible information to support your decisions.
As the president of Message Factors, Logue oversees the day-to-day research management analysis activities at Message Factors including coordinating study design, project management, analysis, and data processing activities. He handles many cooperate accounts for Message Factors, managing consumer and business-to-business research in industries such as consumer goods and services, health care, financial services, and technology. His specific areas of expertise include satisfaction and loyalty, image/perception, brand equity, and strategic positioning studies.
Registration is required for the program. Cost is $12 for Tri-State AMP member, $15 for non-members and $10 for students. Registration is online at http://tristateamp.eventbrite.com.
Tri-State AMP hosts monthly lunch programs for club members and community guests. Held in Cape Girardeau, Mo., the informative and entertaining programs feature professionals from all areas of the advertising and marketing fields.
For more information, please visit www.tristateamp.com or call Richard Proffer, Tri-State AMP programming committee member at 573-243-3581.
Tri-State Advertising & Marketing Professionals is a non-profit organization made up of communications professionals in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., areas. The organization seeks to provide and promote a better understanding of the functions and value of advertising; apply the skills, creativity and energy of the advertising industry in solving social problems; advance the standards of advertising through voluntary self-regulation; and promote good fellowship and free exchange of ideas. Tri-State AMP is affiliated with the American Advertising Federation and the Ninth District, AAF.