April Program: Using Data to Improve Your Marketing & Advertising

8 Apr

Clay Schermann, senior digital producer with Red Letter Communications, will present at the Tri-State Advertising & Marketing Professionals meeting on Tuesday, April 26 at 11:30 a.m. at Dexter Bar-B-Que in Cape Girardeau. Do you have an unlimited budget? We didn’t think so. Most of us don’t. So how do you make those tough decisions about […]

March Lunch Program: Is This News?

10 Mar

Bob Miller, editor of the Southeast Missourian, will be presenting at the Tri-State Advertising & Marketing Professionals meeting on Tuesday, March 22 at 11:30 a.m. at Dexter BBQ in Cape Girardeau. Marketing and Public Relations professionals work hard to get their latest events, initiatives and efforts publicized, but how do you know what’s news and […]

Communicating in an Emergency: Tales & Tips from the Flood

14 Jan

  It’s the job of advertising and marketing professionals to ensure their business or organization’s communications are in order. But what about when Mother Nature has other plans? Hear from local, state and federal public information officers on how they managed emergency communications during recent, historic flooding–not to mention, during the holidays. This panel discussion […]